Jun 2023

The last ten years has seen the meteoric rise of talent using the growing social tools at their disposal. Unfortunately, talent agencies have been slow to get with the programme. Working closely with Georgia Toffolo we sought to reimagine what today’s stars need most. A human agency that focuses on making the most of their talent. Not the other way around.

On a mission to revolutionise the talent industry with an approach more real, more honest and more human. We built a design system that was both progressive yet nostalgic. Bright colour ways paired with timeless serif fonts. Candid photography with 1960s inspired iconography. The final result. Something that feels familiar and established yet next gen and authentic.

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