PROJECT RED-S

Introducing Project RED-S, the digital clubhouse for sustainable performance. On a mission to dramatically reduce the chances of athletes falling into RED-S by raising awareness, encouraging prevention and providing support. We worked with the team on everything from strategy and tone of voice, through to design, web and launch. It's incredibly satisfying to work on a brand that's out there to change the narrative around endurance sport, helping those suffering from RED-S (relative energy deficiency in sport).